Accidental Managers eBook

The Brief

There’s an old phrase that people don’t leave jobs, they leave bosses. With statistics showing that 68% of managers identify themselves as ‘accidental managers’ and 71% of employers saying they don’t train first-time managers, this feels more relevant than ever. Employee disengagement costs the UK economy £340 billion annually, bad leadership is eroding productivity. Following on from a webinar, design an eBook to represent this data in which people are able to download from the Investors in People website.

Design

Use of soft colour palette, strong imagery and bold infographics to grab the readers attention, which will potentially bring them in as a lead for Investors in People.